SLOW FASHION AND MINDFUL MANUFACTURING
Most fashion items today are made with the intent to shorten the consumer buying cycle and get items out to consumers as quickly as possible, regardless of the impact on the lives of the factory workers involved in the process, and the environment - aka Fast Fashion.
At Flow Funkie Studios, we believe in Slow Fashion and Mindful Manufacturing.
Slow Fashion and Mindful Manufacturing
Creating high quality and timeless activewear that is meant to last a lifetime (of washing cycles).
High Quality Materials
Fast Fashion pieces generally do not last more than 10 washes, after which they lose their luster, feel and fit, and have to be thrown away. All our Funkie Goods are made with high quality materials that are meant to withstand the test of time and washing cycles. Tried and tested - they do last.
Design is another key aspect of Slow Fashion. Each Funkie collection is designed with the intention to be versatile. We know that consumers want variety in what they wear, which is why most clothing brands try to churn out as many pieces as they can to suit this insatiable appetite.
So instead of solely focusing on the quick churn of variety (Fast Fashion), we decided to establish versatility as one of our core design values. Versatility strikes a good balance between providing you with variety across each collection, and the slower but more focused intention to create timeless pieces - Slow Fashion.
- Our sports bras are designed to be worn even outside of the exercise context. They can be worn not only with our matching leggings/bikers, but also with pants, jeans, skirts and more... all for your Everyday Active Flow!
- Collections are also designed to be Mix N Match, which means that you have the option to pair your bra and bottoms in the same colour or it's matching colour.
Global Recycle Standard Manufacturing Practices
We use Global Recycle Standard (GRS) sustainable fabric for all our Funkie Goods. This means that we not only use certified sustainable material to produce our activewear, but the production of the fabric has also adhered to the required social, environmental and chemical requirements of the GRS certification. More on Flow Funkie's use of GRS Fabric here.